My uncle John runs Caremax, a medical equipment rental and repair company in Las Vegas. They had the right mission—to help people live with more freedom, dignity, and ease—but their online presence didn't reflect that. Their old Wix site was cluttered and hard to use, especially on mobile, and their digital presence stopped there. I stepped in to clean up the structure: we simplified the language, reorganized the pages, and redesigned the layout for accessibility on phones and tablets. We kept it on Wix to preserve their premium plan but brought in a strategy-first approach with stronger calls to action, searchable product listings, a resource hub that's helpful without being overwhelming, and a monthly system for email newsletters, Facebook posts, and Google Reviews. Now Caremax doesn't just exist on the web; they show up, stand out, and support the people who count on them. Because a company that helps people feel better should look and act the part.