My uncle John runs Caremax, a medical equipment rental and repair company in Las Vegas. They had the right mission—helping people live with more freedom, dignity, and ease (and less pain, of course)—but none of that came through online. Their old Wix site was cluttered, wordy, and confusing, and their digital presence stopped there. I stepped in to streamline the experience: reorganized the pages, simplified the language, and rebuilt the site structure to make it actually usable on mobile. We kept it on Wix to preserve their premium plan but brought in a strategy-first approach with search-friendly content, clearer calls to action, a resource hub that adds value without overwhelming visitors, and a monthly system for email newsletters, product promos, Facebook updates, and Google Reviews responses. Now Caremax doesn't just exist on the web; they show up, stand out, and support the people who count on them. Because a company that helps people feel better should look the part.