Mike was juggling 2 names (Reynoso Basketball Training and Cali Gold Elite) and needed a rebrand that unified his identity while reflecting the high-level coaching he's been doing in the Bay Area for years. His old site didn't show the impact of his work or the heart behind it, and left people confused about what he even offered. I built a cohesive RBT Cali Gold site from the ground up, bringing Mike's mission into clear view. He wanted something better for his own kids, so he championed a Mind-Body-Spirit approach that blends skill development with character-building. And it works! 43 of his players have earned athletic scholarships. His new site is streamlined, easy to navigate, and designed for busy Silicon Valley parents seeking a youth basketball program they can trust and a coach who cares about the whole child.